Starting from 2012, international floor covering exhibition DOMOTEX will be held four times a year in different corners of the world being focused on different markets:
1. DOMOTEX Hanover (Europe) – took place in Hanover, Germany (January 14-17, 2012).
2. DOMOTEX Asia and China – to be held on March 27-29, 2012 in Shanghai, China.
3. DOMOTEX Russia – to be held for the first time on September 26-28, 2012 in Moscow, Russian Federation.
4. DOMOTEX Middle East – to be held on November 8-11, 2012 in Istanbul, Turkey.
It is important to note the mixed attitude to the expansion of DOMOTEX, particularly, to DOMOTEX Russia. Thus, on the one hand, the floor covering manufacturers now have an opportunity to introduce their products to new markets. On the other hand, the floor covering manufacturers may focus more on the participation in DOMOTEX in their regions, which will reduce the number of exhibitors at the main DOMOTEX – DOMOTEX Hanover.
In Lexmark Carpet’s opinion, the increased number of DOMOTEX exhibitions is a positive step, as it will allow the floor covering manufacturers to know the preferences of the new potential customers and orient their products at the new markets.